Go to Ryan Adams' website. On the picture of the apple, there's a small brown spot on the upper right side. Sweep over it with your mouse and see what happens.
 
What is his story?

UPDATE: Missed your chance. He's now got tour dates and pre-sale information on there. So if you didn't get to see the Ryan-Adams-as-a-worm-smoking-a-joint animation, well, you're SOL.